Horticulture Production Economics

As the value of horticulture production increases over time, it is expected that nursery and greenhouse operations will improve production efficiency, increase adoption of mechanized or automated production technologies, improve working conditions and workers’ safety, and enhance markets of horticulture products. Identifying the significant factors affecting the industry will improve our understanding of the overall decision-making process among nursery and greenhouse operations. Assessing the economic impacts of research and consumer preferences for specialty crops is crucial in making private investment decisions, formulating government policy, and developing research and extension programs for the horticulture industry. For continued funding especially during reduced federal and state budgets, it is imperative to compare the costs of research on vegetable, specialty crops, and fruit production with the associated long-term benefits.

RESEARCH AND EXTENSION PUBLICATIONS 
  1. Socioeconomic Determinants of the Automation/Mechanization 
  2. Economic Impacts of Horticulture Research and Extension
  3. Consumer Preferences for Wreath Designs
  4. Socioeconomic Characteristics of Horticultural Managers and Operators
  5. Computer Usage among Nurseries and Greenhouses 
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