Horticulture Production Economics

Assess the economic impacts of research and consumer preferences for vegetable, specialty crops, and floral production. Economic impact analysis shows the economic contribution the horticulture industry makes locally, region-wide, or nation-wide. This economic information is crucial in making private investment decisions, formulating government policy, and developing research and extension programs for the horticulture industry. For continued funding especially during reduced federal and state budgets, it is imperative to compare the costs of research on vegetable, specialty crops, and fruit production with the associated long-term benefits. 
 
As the value of horticulture production increases over time, it is expected that nursery and greenhouse growers will improve production efficiency, increase adoption of mechanized or automated production technologies, improve working conditions and workers’ safety, and enhance markets of horticulture products. Identifying the significant factors affecting the industry will improve our understanding of the overall decision-making process among nursery and greenhouse operations.
 
RESEARCH PROJECTS 
  1. Socioeconomic Determinants of the Automation/Mechanization in Nurseries/Greenhouses in the Southern United States
  2. Economic Impacts of Horticulture Research and Extension at the Coastal Research and Extension Center 
  3. Consumer Preferences for Wreath Designs 
  4. Socioeconomic Characteristics of Horticultural Managers and Operators in the Southern United States
  5. Computer Usage Among Nurseries and Greenhouses in the Southern United States 
  6. Economic Contributions of Blueberry Production in the Gulf of Mexico States 
    Economic Contributions of Melon and Vegetable Production in the Gulf of Mexico States 
  7. Economic Contributions of Nursery and Greenhouse Production in the Gulf of Mexico States 
  8. Economic Contributions of the Green Industry in the Gulf of Mexico States
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