Mississippi MarketMaker Training Program

Summary: This program will teach owners/operators of food businesses to register and update their business profiles in Mississippi MarketMaker.
Target Audience(s): The intended audience includes owners/operators of food businesses operating in Mississippi and other member states.
Objectives: Participants will:
  • Learn knowledge and skills about the components of a business proposition and the importance of the Four P’s of Marketing.
  • Gain knowledge and expertise on how to create and update business profiles in MarketMaker.
  • Gain knowledge and expertise about how to integrate social media networks in promoting their businesses.
Total Number of Modules or Sessions: One session consisting of a 30-minute presentation and 30-minute exercises.
Total Number of Hours for Program Delivery: At least one hour for a successful completion of the program.
Program Delivery:
  • Group discussion
  • Newsletter
  • Numbered Extension publication
  • One-on-one intervention
  • Social Media
  • Workshop
Primary Contact: Dr. Benedict Posadas, ben.posadas@msstate.edu
MARKETMAKER TRAINING PROGRAM OUTLINE
Topic 1
Title: The Four P’s of Marketing
Learner objective: Participants will learn knowledge and skills about the Four P’s of Marketing.
Resource(s)
Topic 2
Title: Creating and Updating Business Profiles in MarketMaker
Learner objective: Participants will gain knowledge and expertise on how to create and update business profiles in MarketMaker.
Resource(s):
Exercises: 
 
  • Create or update the business profile of your food business in MarketMaker.
  • Search for business profiles of food businesses selling similar products.
Topic 3
Title: Use of Online Tools and Social Media Networks in Business Promotion
Learner objective: Participants will gain knowledge and expertise about how to integrate social media networks in promoting their businesses.
Resources:
Exercises:
  • Create and update social media networks for your food business and integrate with your business profile.