Social Media and MarketMaker Training Workshop

MarketMaker is an interactive mapping system that locates businesses and markets of agricultural and seafood products in Mississippi, as well as in other member states, providing an important link between producers and consumers.

WHO: Anyone interested in learning about free online Marketing:

  • Seafood Businesses
  • Outdoor Tourism Businesses
  • Seafood Professionals
  • Restaurant Owners
  • Charter Boat Captains
  • Consumers
  • Seafood Regulators
  • Extension Agents

WHEN: Monday, April 22, 2013

TIME: 9:00am-2:30pm

WHERE: The Grand Bay National Estuarine Research Reserve, 6005 Bay Heron Road, Moss Point, MS 39562 

COST: FREE but limited to a maximum of 35 participants per workshop. Please bring your own laptop since we can provide only 10 laptops to participants. Snacks and lunch will be provided.

RSVP: Bethany Walton
Tel: 251-438-5690

or Register Online




Living Social

Maggie Lawrence, Alabama Cooperative Extension System

Building Your Business with Facebook

Andy Collins, Mississippi State University Extension Service

Twits, Pins and More

Maggie Lawrence, Alabama Cooperative Extension System

MarketMaker: A Direct Marketing Tool for the Seafood Industry

Beth Walton, Auburn University Marine Extension and Research Center

Hitting your Target With Market Research in MarketMaker

Randy Coker, Mississippi State University, Coastal Research and Extension Center

Recent Developments in Seafood Marketing in MarketMaker

Ben Posadas, Mississippi State University, Coastal Research and Extension Center


  • Mississippi State University-Coastal Research and Extension Center
  • Auburn University Marine Extension and Research Center
  • Mississippi-Alabama Sea Grant Consortium
  • Mississippi State University Extension Service
  • Alabama Cooperative Extension System
  • Alabama MarketMaker
  • Mississippi MarketMaker


Andy Collins is a member of the Extension Broadband Education and Adoption Team (e-BEAT) that was created as part of a grant from the governor's office to help Mississippi participate in a digital economy by using broadband and information technology to further community and economic development opportunities.  e-BEAT's main goals are to increase broadband adoption by Mississippi households and communities, expand the variety of ways in which the internet is being used, and document the benefits of broadband for the audiences being targeted.  So far in e-BEAT's Region 2 and 3 (Coastal Research and Extension area), over one hundred digital literacy workshops have been completed on subjects such as Facebook, Email, Twitter, Basic Internet Skills, Job Hunting, etc.  Two cities have been brought online with a creation of a completely customizable website, and several more have come online in the social media realm of Facebook.  Multiple others have received technical assistance in becoming Wireless Internet Service Providers (WISPs), aggregating demand for internet services, and bringing wireless internet to cities and downtown areas.

Randy Coker is a Research Associate with the Mississippi State University Coastal Research and Extension Center in Biloxi.  He assists in the promotion of the Mississippi MarketMaker program, as well as, demonstrating the benefits of the program to the constituents across the State of Mississippi.  The website for Mississippi MarketMaker is

Maggie Lawrence is a Communications and Marketing Specialist with the Alabama Cooperative Extension System. Maggie is one of the co-chairs leading Alabama’s social media efforts. She has conducted many social media training programs in Alabama and has presented nationally on how to integrate social media into Extension programming.

Dr. Ben Posadas developed and maintains the Horticulture and Marine Resource Economics (HMRE) research and extension program at the Coastal Research and Extension Center (CREC). The HMRE website is at

Beth Walton is the Alabama MarketMaker Outreach Coordinator and enjoys helping to promote the local seafood and charter boat industries to consumers and customers.   She is with the Mississippi Alabama Sea Grant Consortium and Auburn University Marine Extension and Research Center (AUMERC). The website for Alabama MarketMaker is